Privacy Policy

The explanations and information provided in this Privacy Policy are general and high-level. They outline how ELENA (“we”, “our”, or “us”) handles your data but do not constitute legal advice. Since every business has unique needs, you should consult with a qualified legal professional to ensure your Privacy Policy complies with all applicable laws, including the Indian IT Act and the Digital Personal Data Protection (DPDP) Act.

At ELENA, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and safeguard the personal information of visitors and customers who use our website shopbyelena.in or shop in our physical store.

By using our website or providing us your information, you agree to the terms of this Privacy Policy.

We may collect the following types of information:

• Personal Information: Name, email address, phone number, billing/shipping address.

• Payment & Transaction Data: Payment details (processed securely via Razorpay), order history, and transaction logs.

• Technical Data: IP address, browser type, device information, and cookies for analytics or functionality.

In-Store Information: Customer name, contact number, and address for billing, delivery, or warranty registration.

We collect your information to:

• Process and deliver your orders.

• Provide customer support and warranty assistance.

• Improve our products, services, and website functionality.

• Send updates about orders, returns, or important policy changes.
  
  

Meet legal and regulatory requirements.

We share your information only with:

• Payment Partners (like Razorpay) to process payments securely.

• Logistics Providers to deliver your products.

• Manufacturers or Authorized Service Centers for warranty or service claims.

• Government or Legal Authorities when required by law.
  
  

We never sell or rent your personal data to third parties.

We use reasonable technical and organizational measures to safeguard your information against unauthorized access, misuse, loss, or disclosure. However, no online transmission or storage system is 100% secure, so we cannot guarantee absolute security.

Depending on applicable laws, you may have the right to:

• Access the personal information we hold about you.

• Request corrections or updates to your data.

• Request deletion of your personal data (subject to transaction and legal obligations).
   

Opt out of marketing communications at any time.

Our website uses cookies to improve your browsing experience, analyze site traffic, and offer personalized recommendations. You may disable cookies in your browser settings, but some site features may not function properly without them.

We may update this Privacy Policy from time to time. The latest version will always be posted on shopbyelena.in, with the “Effective Date” updated accordingly.